5 Things to Consider When Crafting a Polished Social Campaign

May 13, 2014 Jonathan Paul

There are a lot of elements that go into a successful media campaign, a lot of moving parts that need to be put in place if it’s is to come off as a success. Helping to plan, polish and execute engaging social efforts can be a big part of the community manager’s purview.

With CM1 only a few days away, we asked featured speaker Mitchell Fawcett, Founder and Agency Director of Vancouver-based Motive Communications, to share with is his top five things to keep in mind when preparing a polished social media campaign.

profile-Mitchell_FawcettPreparation

With so many moving parts to a social media campaign, to achieve that polished look and feel it’s important to be prepared. Creating a detailed plan goes a long way in ensuring that the campaign will go off without a hitch.

“A detailed plan must be in place for every moving part of a campaign,” says Fawcett. “This includes preparing for a variety of eventualities during the execution phase, so that you can react seamlessly.”

Simplicity

Ever heard of the acronym K.I.S.S., keep it simple stupid? It should be the battle cry for anyone involved in creating a social media campaign.

“Simplicity applies to every facet of a campaign,” says Fawcett. “Put yourself in the mind of your over-saturated audience and understand just how much clutter you need to stand out amongst.”

Beautiful Design

Obviously, engagement is key with any social media campaign. The more eye-pleasing a campaign, the more structurally sounds, the more  likely people are to engage with it. It’s important right people are involved and in the know in order to ensure the campaign comes off looking pretty.

“Carefully consider the creative direction of the campaign and have a team of talented photographers, videographers, and designers that can expertly bring it to life,” says Fawcett.

“While remembering the casual tone of social media, ensure your brand voice is still heard.”

Copywriting

This is something community managers should rally keep in mind: the importance of the writing can never be overstated. It’s the voice that ultimately resonates with the audience. It’s the voice that convinces them to engage with the campaign, the voice that makes it relatable.

“Smart, thoughtful, witty, and impactful copy will connect with your audience,” says Fawcett. “While remembering the casual tone of social media, ensure your brand voice is still heard.”

Consistency

A very important thing, especially for community managers, to keep in mind: keep it consistent. All elements of the campaign need to be in sync in order to further the overarching message. While it’s the voice that makes the campaign relatable, it’s the message that makes it relevant and that’s why the message needs to be consistent across the board.

“Every platform used in the campaign should neatly reflect the same design components for the same look and feel from start to finish,” says Fawcett.

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