Comment on Is Phone Dependency Impacting Our Ability To Remember? by Ben Myers

February 7, 2014 Ben Myers

Thanks for the comment! You probably know the saying in advertising, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

I hear you – the Superbowl is definitely just a part of a huge plan for large brands who can spend that cash. For other companies with smaller budgets, who invest in billboards, online banner ads, or radio/TV advertising, I think this research is an important part of the puzzle for learning more about which forms of advertising actually have an impact on buying decisions and which are simply forgotten.

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