Comment on The Brave New World of Retail by The Brave New World of Retail by OrderDynamics on Dx3 Digest | OD Blog Data Only

April 30, 2014 The Brave New World of Retail by OrderDynamics on Dx3 Digest | OD Blog Data Only

[...] October 9, 2012 Sovit Tamrakar Leave a comment The Dx3 Digest – a blog hosted by Canada’s biggest Digital and Retail Trade Show, Dx3 – focuses on all things pertaining to digital retailing, advertising and marketing in Canada. On October 5, they published an article by Kevin Butler, Senior Marketing Manager at OrderDynamicsentitled The Brave New World of Retail. The article discusses the changing retail climate and how the digital world – including social media, mobile apps, and the internet, along with a shaky economy have catalyzed the power shift from the retailer to the consumer. In the toughest selling environment ever, retailers need to manage and meet customer expectations, and understand how leveraging modern technology allows them to do so. Butler describes how Kitchen Stuff Plus – a Canadian multichannel retailer and OrderDynamics client – has catered to the tech-savvy customer by aligning their online and offline strategies to minimize competition and lost sales, upsell, and ensure a great shopping experience.   Read the full article on the Dx3 Digest. [...]

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