How would you feel if the Best Picture Oscar went to Apple?
As branded content increases in quality, and film-makers become more willing to work with brands, we may one day see the CEO of Apple take the stage.
Recent survey results say that people don’t mind if a brand is behind the content, as long as the content is entertaining, according to Brad Cressman, Head of Content at AOL Canada.
“Video enables you to tell great stories in the most impactful way,” he said. ”As long as it’s good, consumers don’t care.”