Don’t Let Your Welcome Emails Be A Waste

July 2, 2014 Ben Myers

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A potential customer just gave you their email address. The first thing they see from you in their inbox is your welcome email, but is that enough to make them come back?

Thumb_WP_300_ReadySetSend_pt1As a merchant, you want that email to make the recipient feel special and move them to the next stage in the purchase funnel.

Bronto Software is here to help, with their white paper series, Ready, Set, Send: Marketing Automation & the Customer Lifecycle. In part one, The Pre-Purchase Workout, you’ll get tips on how to review your welcome and product page emails and strategies to make those emails more effective.

First, when was the last time you looked at your welcome email? If you set it up last year and haven’t checked on it since, you need to make sure everything is still up to date. That includes your logo, links, policies and content.

Bronto content series plan

Then you can move on to the substance of the email. If you want the subscriber to be a long-term customer, this is a good time to set expectations. Let them know what kind of content they’re going to receive.

Now you can build the series that will engage the customer and keep you top of mind. With Bronto’s help, you’ll have a welcome series that will educate and encourage the customer to make that first or second purchase.

Read Ready, Set, Send: The Pre-Purchase Workout to get your marketing automation in tip, top shape.


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