The most recent episode of The Future In Store is notable because it illustrates the wide impact that digital retail is having on other aspects of business.
Republic Spaces – featured toward the end of the video – is particularly interesting because it attempts to connect short-term commercial real estate with potential pop-up retailers. Pop-up stores continue to grow in popularity as online retailers aim to increase their presence in common retail locations, and a tool like this should make them even easier to launch.
Also featured in this episode:
Padagonia – Worn Wear campaign encourages customers to patch up their clothes and equipment rather than buy new items. A movie was shown in stores as part of the campaign.
Shoppa – Pays social media influencers to recommend products online in an affiliate-like system. Doug Stephen calls it “social bribery.”
Rebecca Minkoff – This mall-based digital storefront allows a customer to select items and checkout using Paypal. Can you imagine going to the mall to shop without stepping foot in a store?
ByteLight – Lightfield communication (LFC). Uses LED lights to communicate information about your location in-store to your mobile device.
See more The Future In Store videos on the Dx3 Digest.