It’s difficult to argue with the success of the Nike FuelBand… but what is at the centre of its success?
Maybe it’s the rise of running as the primary means of exercise for so many urbanites looking to burn calories after work?
No. It’s about showing off. It’s about social media and competing with your friends.
That’s the power of gamification, says Mitchell Osak, managing director of Quanta Consulting. Gamification “leverages the power of intrinsic and psychological rewards” to help us enjoy ourselves while we’re working toward goals.
Using our desires to compete and interact other, gamification has ”created an entire new business category for Nike.”
And you thought it was about jogging.