There are seven critical holiday dates (plus one Canadian-specific day) when your e-commerce marketing team has a great opportunity to turn subscribers, visitors and shopping-cart-abandoners into customers.
If you’re not already focusing on these dates, you have some catching up to do! But don’t worry, Bronto Software’s 2014 Holiday Planning Guide will help you catch up and get your email marketing into shape before Black Friday (also known as Nov. 28, 2014).
The guide has countless tips to get your brain in holiday marketing mode, such as:
Know Your Key Dates
When are you going to send those key sales emails? You need to hit all these dates to get the most out of your 2014 holiday marketing.
- Thanksgiving (US and Canada)
- Black Friday
- Cyber Week
- Cyber Monday
- Boxing Day
- New Year’s
Re-mailing Is Your Friend
Occasionally, everyone needs a reminder to take action. Planning your re-mailings with helpful messages is a simple task that can pay off in a big way when your potential customers are ready to buy.
Re-engagement And List Cleaning
You may have some people on your mailing list who haven’t opened your emails in a while. Since we’re a couple months before the holiday season, now is the time to reach out with a re-engagement series and win back some potential customers.