Yesterday, Toronto taxi app Hailo and Molson Coors Canada unveiled their strategy to get more people home safely from holiday parties and bars this season. Calling it the #EXITSTRATEGY, the partnership will offer a total of $1-million in Hailo credits to licensed establishments in Toronto to hand out to patrons for a safe ride home from Dec. 1 – 31. Individual restaurants can access up to $20,000 in credits each.
— Gavin Thompson (@MolsonGavin) November 27, 2013
From their press release:
“We’re proud to be partnering with Molson Coors and local bar and restaurant owners to make this Toronto’s safest holiday season ever,” says Justin Raymond, President Hailo Canada “Over the past year, Toronto has really taken our app to their hearts and so we hope this offer is welcomed and shared as widely as possible.”
“At Molson Coors, we always want to ensure our drinkers celebrate responsibly,” said Gavin Thompson, Molson Coors Canada Senior Director of Corporate Affairs. “Thanks to our partners at Hailo Toronto, we’re excited, to again this year, be able to offer people in Toronto who enjoy our great beers, a way to help get them home safely this holiday season.”
Rather than offering their credits through social media promotion, this strategy of partnering with restaurants is the perfect way to reduce impaired driving by getting a discounted ride to the person that could really use it.
The Hailo app is incredibly easy to use after you input your credit card information, and the credit system works exactly like you hope it would: Input the code at any time, and the app remembers the credit until your next ride. After you next ride, the app simply subtracts $10 from your total ride cost, then billing you the remainder.
The fact that the Toronto Police sent Deputy Chief James Ramer to the press event reinforces the seriousness of impaired driving during the holiday season and the fact that this promotion could be a solution for many in the month of December.
— Melisa Chung (@MolsonMelisa) November 27, 2013