Though the sun still shines brightly over Canada well into the evening these days, the fall chill will soon be creeping into our warm summer nights. After that, e-commerce marketers know, it’s a fast and furious ride through January.
Luckily, Bronto Software is here to help. Their latest white paper Top 12 Marketing Tips For the Holidays will ensure that e-commerce retailers are ready when that massive influx of new and returning customers arrives.
Thanks to a late American Thanksgiving on Nov. 27, (much like last year) 2014’s holiday shopping season is a few days shorter than usual. With so many customers putting off shopping until the last minute, every day counts.
You need a plan that starts months in advance with targeted messaging and graphics. According to the “Loading the Sleigh: Marketer’s Plans & Expectations for the Holiday Season” report by Bronto and RSR Research, 28% of retail brands will start their holiday marketing on October 1st or earlier. Your competition won’t wait, so you shouldn’t either.
It’s time to think about:
- Successes and failures from the 2013 holiday season
- Segmentation strategies for more personalized holiday messaging
- How traffic converts on your mobile site
- Utilizing your email navigation and footer
It’s not too soon! Start planning for the holiday shopping season now!