It’s Not Too Early! Top 12 Marketing Tips For the Holidays

August 5, 2014 Ben Myers

bronto holidays featured

Though the sun still shines brightly over Canada well into the evening these days, the fall chill will soon be creeping into our warm summer nights. After that, e-commerce marketers know, it’s a fast and furious ride through January.

Luckily, Bronto Software is here to help. Their latest white paper Top 12 Marketing Tips For the Holidays will ensure that e-commerce retailers are ready when that massive influx of new and returning customers arrives.

Thanks to a late American Thanksgiving on Nov. 27, (much like last year) 2014’s holiday shopping season is a few days shorter than usual. With so many customers putting off shopping until the last minute, every day counts.

You need a plan that starts months in advance with targeted messaging and graphics. According to the “Loading the Sleigh: Marketer’s Plans & Expectations for the Holiday Season” report by Bronto and RSR Research, 28% of retail brands will start their holiday marketing on October 1st or earlier. Your competition won’t wait, so you shouldn’t either.

It’s time to think about:

  • Successes and failures from the 2013 holiday season
  • Segmentation strategies for more personalized holiday messaging
  • How traffic converts on your mobile site
  • Utilizing your email navigation and footer

It’s not too soon! Start planning for the holiday shopping season now!

Get 12 Tips To Plan For The Holidays

Bronto holidays graphics

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