Kids Help Phone has been answering kids’ calls for over 25 years, now the free counselling service has come to the Microsoft Challenge at Dx3 2014 for a new digital voice.
The Microsoft Challenge is an intensive 24-hour pitch competition featuring some of Toronto’s best creative agencies, allowing them to unleash their creativity onto Microsoft’s multi-platform canvas. This year’s participating agencies are Grip Limited, Y&R, One Method, JWT, John St., BBDO Toronto and The Hive.
Last year’s Microsoft Challenge was won by BBDO, who pitched and produced the Moustache Police campaign for Movember Canada.
At last year’s Dx3, the Microsoft Challenge was won by BBDO Toronto who pitched and produced the Moustache Police campaign for Movember Canada.
This year, agencies will tap into Microsoft’s unique advertising solutions across a diversity of platforms and screens – from Xbox to Windows to MSN – to create an impactful campaign for Kids Help Phone.
The agency creatives should expect a long day on March 5, brainstorming, designing and pitching a campaign to help Kids Help Phone continue to reach young Canadians when their support is needed. The potential campaigns will be presented to judges on March 6, and a winner will be selected.
Kids Help Phone has been improving the well-being of children and youth in Canada since 1989 by providing them anonymous and confidential professional counselling through technologically-based communications, including their Always There app, launched in 2012.
The judges for the 2014 Microsoft Challenge will be David Thomas, Editor-in-Chief, Marketing Magazine, Mitch Joel, President, Twist Image, Cheri Chevalier, CMO, Microsoft Canada, and Kids Help Phone President & CEO, Sharon Wood.