Marketers Unbound Summit Brings Creative Energy, Online Platforms To Nonprofits

March 26, 2015 Ben Myers

Fundraising Best Practices panel at the Marketers Unbound Summit on March 21.

Marketers_Unbound_Summit_logo_yellow_5000p_ifs91sWhen it comes to digital marketing, nonprofit organizations aren’t really that different from your average for-profit company. They want to employ the best techniques for the best results, and their employees want to be seen as thought leaders and disruptors.

As the Marketers Unbound Summit on March 21, about 100 nonprofit enthusiasts (including a number of people from private sector) gathered to discuss best practices and find that magic combination of creative energy and marketing technology.

Let’s talk #money. The delicate art of #fundraiser #MarketersUnbound

— Toronto+Acumen (@TOplusAcumen) March 21, 2015

This combination is perhaps best embodied by Hamza Khan, Digital Community Facilitator at Ryerson University and Co-founder of marketing agency Splash Effect. His presentation focused on how Ryerson has empowered students to describe their lives, and how this is a superior form of marketing to the top-down messaging common found on most web properties.

Partnerships between brands and nonprofits are both fashionable and effective means of raising money and creating good will. Brian Lim of National Manager, Corporate Partnerships & Innovation at MS Society of Canada, examined how unlikely partners A&W and the MS Society have raised millions of dollars for research through a simple partnership: Cruisin’ For A Cause.

Aug 21st is #CruisinforaCause Day, $1 from every Teen Burger sold that day supports the MS Society of Canada.

— awmuskoka (@awmuskoka) August 13, 2014

Online fundraising platforms and CRM like Tilt, Flipgive and Nation Builder also presented quick demos of their products as a way for nonprofits to keep track of donors, support unique projects, and involve their communities in an automated marketing cycle.

Startup Marketing Lessons for Nonprofits: “Measure. Measure. Measure.” @skstock #MarketersUnbound

— Philip Yan (@_PhilipYan) March 21, 2015

The day finished off with a panel on modern fundraising and closing keynote from Claudia De Simone of social entrepreneur network Ashoka. Beginning with the opening keynote Markus Stadelmann-Elder of Maytree Foundation, the enthusiasm was palpable as attendees often filled the room with buzz at impromptu breaks in the sessions. With the combination of technology and creative energy, these nonprofits should return to work with renewed inspiration and tools for the year ahead.

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