Marketplace For All Media Creating New Normal For Ad Buying

November 10, 2015 Ben Myers

Photo by Pedro Szekely via Flickr https://www.flickr.com/photos/pedrosz/5173748531/in/faves-36151191@N00Connecting buyers and sellers has gotten a lot easier thanks to technology. With transparent pricing and easy-to-use platforms, anybody can compare prices for books, cars or hotels from several sellers… so why not the ads themselves? For an industry that’s based on getting inside a buyer’s mindset, the billion-dollar advertising industry has strangely left a […]

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