This is what viral videos are made of.
You might be familiar with the One Red Paperclip campaign from 2005 when Canadian Kyle MacDonald used a series of trades to swap a paperclip – eventually – for a house.
Montana’s is promoting its new BBQ platters by running around Toronto with a camera and seeing what they can get in exchange for a plate of meat. According to a release from the company:
Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.
The MMA video is probably the best one. Seeing a man eat ribs while counting out push-ups for his exasperated student is straight out of a Ron Burgundy sequel.
Montana’s is calling it the world’s first ad campaign paid for in meat. But one has to assume that the camera man asked for his pay in Canadian money… right?