Data analysis has always been one of the strengths of Netflix – they’re just notoriously secretive in how they use it.
Lucky for data nerds everywhere, it seems like Netflix is becoming more open in telling us what it finds.
In a press release, Netflix describes what it calls a ‘hooked episode’, defined as when 70% of viewers who watched that episode went on to complete season one.
Interestingly (and reinforcing its distribution model), they say that no one (or at least very few people) are hooked by the pilot episode.
“Given the precious nature of primetime slots on traditional TV, a series pilot is arguably the most important point in the life of the show,” said Ted Sarandos, Chief Content Officer for Netflix. “However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made.”
For fans of various shows on Netflix, you might find it interesting the tipping points they’ve identified for a few shows:
Breaking Bad it may have taken the flip of a coin to decide whether Jesse or Walt would put the finishing blow on Krazy 8, but when the decrepit heap of a former drug dealer rains down from Jesse’s ceiling, there’s no denying viewers would stay to see how the season cleaned up (episode 2). Speaking of messes, Crazy Eyes drops both poems and fluids in her roller coaster romance with Piper in Orange is the New Black, but it was likely the throw of a pie to defend her (then) bae’s honor that had members asking for seconds (episode 3). For Dexteranother episode equals another body, this time courtesy of the “Ice Truck Killer,” but our money’s on Dexter’s trip down memory lane reliving his inaugural kill that was the real tipping point – after all, fans never forget the first time (episode 3).