Ottawa’s Alphabet® Agency Responds To Google’s New Name

August 13, 2015 Ben Myers
Ottawa's Alphabet Creative client terra20.
Ottawa’s Alphabet Creative client terra20.

How does a company get a name like Alphabet? An Ottawa creative agency is retelling its story since Google decided to set up a new parent company.

In a blog post, Alphabet® Creative says that its company page on Linkedin has been getting an abnormal amount of visits and requests since Google announced its new operating structure on Aug. 10.

Alphabet Creative’s Founder Tony Lyons explains how he arrived at the name:

“Good morning DMB&BDDFH&B – how can I help you?” the receptionist said firmly and politely. My 20 year-old brain couldn’t help itself, the laughter just poured out at the absurdity of what she’d just said. It was at that moment that I decided that if I ever owned an ad agency I’d just call it Alphabet® – you know, to cover all the bases – so I did.

I decided that if I ever owned an ad agency I’d just call it Alphabet® – you know, to cover all the bases

It was the late eighties in Dublin and local agency DDFH&B had just merged with a large international firm called DMB&B and I had called to speak to a friend who worked there. For those glorious, precious few days before they changed their name to something equally ridiculous I’m sure – DMB&BDDFH&B in all its pomposity – lived. A veritable conga line of Pete Campbells genuflecting to their own initials as they filed past the brass plaque on the door.

Lyons also sets the story straight and doesn’t see too much conflict with a massive company springing up and stealing its name. Imagine the impact on the Google results!

For the record, we do not own Google.

We do however own a registered trademark for an advertising agency called Alphabet® that helps our clients find new customers by using all the digital, traditional and experiential channels at our disposal.

At this point we are just going about our business and keeping a close eye on proceedings. There’s nothing to suggest that Google will present any direct challenges to us. Google is an incredibly innovative company and a tremendous steward of The Internet – offering many invaluable services to the world – for free. But it is a ‘company’, publicly traded, profit-minded and beholden to its shareholders, and a Canadian ad agency would be considered a mosquito on the windshield of that juggernaut.

Alphabet® Creative counts the Canadian Internet Registry Authority, terra20 and Resorts Of Ontario among its clients.

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