Reaching Canadians With Less – Fred Forster in the AOL Conversation Studio

April 7, 2014 Ben Myers

Fred Forster, President of PHD Canada, knows the challenges of advertising to Canadians.

We are a small population spread across a large area, and advertising spending per capita is lower in Canada than it is in the United States.

It’s a challenge, Forster says, to reach Canadians with half the money as would be spent per capita in the United States.

There’s less money and a greater area to cover. Go figure.

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