Social media has brought light to the notion that when brands interact with individuals one-to-one, the result can be both effective and delighting.
That’s all well and good for selling cookies and pizza, but for organizations that need to move customers through a sales funnel, we need marketing automation.
Matt Sweezey, manager of marketing research and education at Salesforce.com says they saw their largest annual growth in adoption of marketing automation in 2013. That means more companies are targeting, tracking and passing on individual leads to their sales teams for following up.
And what’s better individual interaction than a phone call?