A view from the interior of the Shop.ca pop-up shop at the corner of King and Peter Streets in Toronto.
Pop-up shops are definitely the hip thing for eCommerce platforms and retailers at the moment. Frank & Oak opened a permanent location in Montreal earlier this week, and Shop.ca, who recently celebrated their first $1-million day, is now officially in on the action at the corner of King and Peter streets in downtown Toronto.
From their press release:
“We’re mixing clicks and bricks with this new adventure,” said Drew Green, founder and ceo of SHOP.CA. “We view this as a test that could become part of our longer-term strategy. It’s just one more way to live our burning passion to make Shopping in Canada fun for Canadians everywhere,” added Green.
eCommerce destinations continue to open pop-up stores as a way to raise awareness and interaction with the general public. Dx3 is visiting the store this afternoon and will return with more details about the experience next week.
More details from Shop.ca:
In their non-stop effort to create a fresh, fun and unique Shopping experience for Canadians, SHOP.CA is opening a temporary physical location at 363 King St. West, Toronto. Open from 10am to 10pm seven days a week, Shoppers will have access to brands like John Varvatos, Sand, Strellson, Ted Baker, Spiewak, Juicy Couture, G Star, BCBG, True Religion and more. At prices 50% or more off retail, this Pop-Up Shop is going to be one of the hottest destinations this holiday season.
Giving Canadians access to a Pop-Up Shop is one more reason SHOP.CA has become Canada’s shopping destination. With a vast multi-media in-store experience, a staff steeped in the fashion industry and some of the best prices in the country, the SHOP.CA Pop-Up Shop delivers the incredible service, pricing and brands, millions of Canadians have come to expect from the SHOP.CA site.