Speaking To The Average Or Nurturing Your Niche?

October 27, 2015 Jessica Thiele

The-Average-CanuckMarketing agencies and brands are famous for it: speaking to the average consumer. The logic is simple (but dated) – create the largest lump of people you possibly can from your target market, and try to speak to them all at the same time. There was a time and place where this type of advertising […]

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