Dx3 is a whirlwind of two days of digital marketing, advertising and retail. More than 4,200 attendees came to the Metro Toronto Convention Centre to learn and network with the Canadian digital business industry on March 11 – 12.
As an organizer, it’s difficult fully experience everything that’s happening in the sessions and on the show floor. Ironically, we rely on the feedback of the attendees and 100 exhibitors – both on the two days of the event and in the days after – to tell us about their experiences and their successes at the show.
“Our proudest moments are when we see people smiling, engaged with technology and talking with fellow attendees or exhibitors.”
We appreciate all the feedback we get on social media and in face-to-face meetings. We love to hear about attendees having fun, learning new things and making connections with fellow Canadian digital business people.
Attendees prepare for brainwave measurement in The Creative Brain feature at Dx3 2015.
Dx3 2015 was special because it involved more interactive show floor features than any previous Dx3. We don’t just want attendees to talk about how digital is changing marketing, advertising and retail – we want them to understand it through interacting with the hardware and software.
The Creative Brain asked attendees to put their brainwaves to the test. The Retail Collective let people get hands-on with the technology that will shape retail. The Shopper Journey walked companies through the modern process of search-to-sale buying.
On the other end of the show floor, Amber Mac interviewed some of the brightest minds in digital business, the Maker Space showed off how 3D printers will change manufacturing and the HIGHLINE Startup Zone gave Canada’s best entrepreneurs a place to tell their story.
In the Dx3 Sessions, we brought in the best companies in the world to describe how digital is changing their business. Our speakers took the opportunity to announce some amazing initiatives, like BuzzFeed opening an office in Toronto, Canada Goose expanding its Canadian digital marketing team, and DIVE networks unveiled SID LEE as its first creative agency partner.
Erin Green of Etsy Canada and Alexander Peh of PayPal Canada present at Dx3 2015.
For the Dx3 team, this two-day event is the culmination of a year of hard work like recruiting speakers, working our venue partners, and organizing space for our features and exhibitors. Our proudest moments are when we see people smiling, engaged with technology and talking with fellow attendees or exhibitors. We aim to the create an environment that encourages these interactions in every aspect of the event.
Looking to 2016, we will continue be the big tent for the Canadian digital industry and push forward with more experiences that help everyone to be a part of the digital movement that is sweeping across industries including automotive, hospitality, publishing and entertainment.