The Advent of “Niche” Brings Brands To New Demographics On Mobile

February 4, 2016 Dx3 Digest Contributor

niche fb headerArticle contributed by Kenny Zamora. With mobile devices and apps becoming a more integral source of daily media consumption, much of the content viewed online does not necessarily come from agencies and corporations. Mobile apps have created a new broadcast medium, giving anybody the chance to generate content which can be viewed by friends, family and people […]

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