TubeMogul Files IPO, Plans TV Ad Expansion

March 26, 2014 Ben Myers

TubeMogul dashboard

Earlier this afternoon, video ad buying platform TubeMogul filed an S1 with the Securities and Exchange Commission (SEC) in the United States, stating its intention to have an IPO that would value the company at $75-million.

In December, TubeMogul announced that it reached 100-million in revenue worldwide for 2013. TubeMogul’s Managing Director in Canada, Grant le Riche, said that while only a small portion of that revenue comes from Canada, he expected that number to increase in 2014.

TubeMogul LogoCanada doesn’t many specific mentions in the S1. Instead, TubeMogul says it plans to continue to expand internationally.

Interestingly, TubeMogul does state some of its plans in the S1, including its strategies to expand into TV and expand its global footprint through cloud-based architecture (bold added):

Expand into TV Brand Advertising. We plan to expand into the TV advertising market by continuing to build technologies that are relevant to brands that advertise on TV.

Continue to Innovate. We intend to continue to make substantial investments in our platform by introducing enhancements and new features and functionality that position us to capture a larger share of new market opportunities. By improving our algorithms and underlying software and finding new ways to leverage data, we believe we will enhance our value proposition for both existing and prospective customers.

Extend Global Footprint. To best support our global advertisers, we plan to continue to utilize our cloud-based architecture to expand our international presence in a cost-effective manner.

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