If you thought that buying things through your TV meant watching hours of infomercials, it’s time to rethink your approach. As Rob Woodbridge says, we live in a world of many screens – and they’re all becoming smarter.
Smart TVs will enable commerce that integrates directly with the commercials it shows. Clothing retailer H&M will be demonstrating this capability in February with their Superbowl ad. Viewers with some Samsung TVs will be able to interact with the ad in a small pop-up and make even buy the product right off David Beckham’s back (or butt).
With many screens now enabled for commerce, where will most purchases take place? Chuck Martin says that the mobile phone will remain the hub for this sort of activity since it’s always with us, while the TV or laptop remains at home or work.