Bronto Research Reveals Millennial Shoppers’ Values

October 22, 2015 Dx3 Digest Contributor

Bronto millennial consumerMove over Baby Boomers – there’s a new target demographic in town. The shopping habits of Millennials (and their $170 billion in purchasing power) need to become an important focus of any retailer hoping to grow along with this new generation of consumers. New research from Bronto Software describes how Millennials (people born between 1977 […]

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