NHL’s Senators & IBM Partner For Data-Based Marketing

October 27, 2015 Dx3 Digest Contributor

Scotiabank PlaceThe Ottawa Senators (@Senators) and IBM (NYSE: IBM) today announced they have agreed to a long-term partnership that will see the organization apply behavior-based, predictive analytics technologies from worldwide technology leader IBM to gain a deeper understanding of their fan base as individual consumers. As part of this partnership, IBM becomes the Ottawa Senators official […]

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