Marketing Personalization: Let the Data Do the Work

November 25, 2015 Dx3 Digest Contributor

bronto data do the workGetting a shopper to subscribe to your email messages is just the first step in moving them closer to your brand. Now, appeal more directly to their interests by using the data you collect to personalize and automate your messages. Your first opportunity to learn about your subscribers’ preferences is during signup. A few well-chosen […]

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