eCommera Rebrands As OrderDynamics

August 13, 2014 Ben Myers

In June 2013, Canadian eCommerce platform provider OrderDynamics was acquired by British commerce company eCommera. Now more than a year later, eCommera is rebranding itself entirely, including its three former brands, using the name of the company it acquired.

New-OD-LogoIn a press release, Andrew McGregor, CEO of the newly renamed company said that data isn’t enough to move the needle for most businesses.

“These past 18 months have witnessed fundamental change for retailers and for OrderDynamics. Retailers continue to be challenged to deliver seamless customer experiences in a stock-efficient way. Profit has become elusive for omni-channel retailers, and vast amounts of data don’t deliver the insight to navigate the path forward,” said Andrew McGregor, CEO, OrderDynamics.

“We have developed a fresh approach to driving action out of data, and are integrating that profit-driving, actionable data with our leading order management software, commerce platform and third-party software. We are uniquely able to help retailers deliver frictionless customer experiences, while running businesses that are efficient across inventory, delivery, merchandising and marketing.”

OrderDynamics has witnessed strong momentum in North America and Europe, with more than 30 new major brands and retailers, including 9 of the top 100 online retailers, choosing the company’s solutions in the past 12 months alone. Revenue was up 46 percent year over year.

In an open letter, McGregor further explained the reasons for the name change.

The order is the moment of truth in retail when a company can make or lose profit.

And the challenge for retail is that profit has become a lot more elusive given the dynamic change in retail, and the more complex variable nature of operating in an omni-channel world.

It is these two sentiments that reflect our philosophy and why we chose the name OrderDynamics (and we already own it through our acquisition of the said company in 2013).

Our mission remains the same: to help transform global commerce by enabling our customers to transact, make smart decisions, act fast and grow profitably.

OrderDynamics was also ranked among the leading eCommerce solutions in the independent Forrester Wave™: Omnichannel Order Management for Q3 2014.

Previous Article
Living With Acquisition: Robert Ostfield One Year After Joining Channel Zero
Living With Acquisition: Robert Ostfield One Year After Joining Channel Zero

Posted in Canadian EntrepreneursThere are two parts to an acquisition: the...

Next Article
Comment on Canadian acquisition put eCommerce back in national spotlight by eCommera Rebrands As OrderDynamics | Dx3 Digest - Canada's Digit

[...] June 2013, Canadian eCommerce platform provider OrderDynamics was...

Get the latest Dx3 news delivered to your inbox!

Sign Up