Amber Mac interviews Brian Joe, the CEO of Apption

May 15, 2013
Apption is a software analytics company that helps organizations work smarter by embedding analytics in operational applications to optimize business Apption launced "Adigence" at Dx3 which optimizes monthly AdWords budget and maximize ROI. Apption's clients range from eCommerce to Automotive, and AdWords are a powerful tool. Brian chats with Amber to unveil what the "secret sauce" is that Apption can uncover for their clients and how they dig into analytics to solve problems their clients have.
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