Digital Evaluation - Jonathan Huth and Amber Mac Chat About Conversion's Measurement Index

July 30, 2012
Conversion is a digital consulting business that offers an "online report card" where they can measure and evaluate the effectiveness of their digital marketing. At Dx3 2012, Amber Mac sat down with Jonathan Huth (Partner at Conversion) in order to learn about this "digital report card" and how it is used to help companies rethink, reposition and execute their digital marketing efforts.
Previous Video
Mult-Channel Reporting - Amber Mac and Marc Poirer Discuss How Acquisio Navigates Chaos
Mult-Channel Reporting - Amber Mac and Marc Poirer Discuss How Acquisio Navigates Chaos

For any advertising agency that deals with dozens of customers, many of which it is running multi-channel c...

Next Video
Subscription Sample Services - Amber Mac Gets the Goods on Loose Button
Subscription Sample Services - Amber Mac Gets the Goods on Loose Button

During Dx3 2012, Amber Mac sat down with some of the brightest entrepreneurial minds in the Canadian digita...