Selling Social to the C-Suite - Dx3 Session Video #3

June 20, 2012
In last week's Dx3 Session Video, we learned more about why it's becoming increasingly imperative for CEO's and business leaders to take an active role in the social activity of their company. This week's video, however, features the Senior VP of Communications at Canadian Tire, Duncan Fulton, discussing strategies on how to pitch social media strategies to the higher-ups at an established company (who may not be immediately receptive to "new fangled technology".)
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