The Social CEO - Dx3 Session Video #2
For CEO's and serious business leaders, says Peter Aceto (who is the CEO of Ing Direct), whether or not to get "social" is no longer really a choice. Instead, it's an imperative that will severely limit a company's potential for growth and scale if ignored. In a world where social media has taken center stage as one of the most powerful forces of communication available, the world's business minds can no longer afford to stay on the sidelines. As of right now, fewer than 10% of CEO's actively use social media. According to Peter Aceto, this is a number that needs to change.