Eyetracking & Brainwave-Measuring Brain Lab At Dx3 2016

May 27, 2016
The Brain Lab at Dx3 2016 comprised two distinct experiments that displayed the impact of various mobile devices on shopping and advertising. Mediative & Tobii Pro brought eye-tracking glasses to track consumers attention in-store and online. Brainsight's brainwave-measuring headsets monitored how participants' brains reacted to advertising.
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Borrowell - Dx3 2016 Canadian Tech Spotlight
Borrowell - Dx3 2016 Canadian Tech Spotlight

Jeff Goldenberg of Borrowell talks to Amber Mac at Dx3 2016.

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Brain Lab Draft
Brain Lab Draft