Mediative Shopper Journey 2016: Optimizing Retail Study

June 17, 2016 James Rubec

Mediative glasses-1This year at Dx3 2016, Mediative showcased ways for brands and retailers to optimize sales and incite purchases by conducting a study on how customers research products in-store and online using eye-tracking glasses. At Dx3 2016, Mediative showcased Tobii’s eye-tracking glasses – a wearable eye-tracker with wireless live view function for insights into any real-world environment. […]

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