Making Marketing Personalization Actually Personalized

August 12, 2016 Eric Mercer

IMG_4288At the core of any good marketing strategy is an understanding of your target audience, their habits, and purchase decision making processes. Most organizations segment these groups based on things like demographics and media usage, using a top-down approach. Last week, I got a chance to chat with one our Dx3 Advisors, Jonathan Kreindler, about […]

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