40% Of Shoppers Use Online Cart To Transition Devices: Bronto Research

May 20, 2015 Dx3 Digest Contributor

Bronto revenue rescue part 1

Online shoppers can be a fickle bunch. The process for customers to research and buy could take multiple visits on different devices coming from many different channels.

Research from Bronto Software tells us that 40% of online shoppers will leave items in an online shopping cart to view later on a different device or in a brick-and-mortar location. In essence, shoppers are using product pages and the shopping cart as tools to transition across devices and between channels.

Bronto revenue rescue reportTo encourage these interested visitors to buy, retailers need to know how to move them to the next step on the purchase path without scaring them away.

Shoppers are using product pages and the shopping cart as tools to transition across devices and between channels.

Do you know how to deal with shoppers who show interest in a product or category but want to consider other factors before continuing to the shopping cart process? The soft sell is the way to go. And Bronto knows exactly how to tailor the right message that encourages shoppers to return to their favourite channel and continue their path to purchase.

Should these messages triggered by product page visits contain prices, similar products or directions to the nearest brick-and-mortar store? Find out how other retailers execute their product page abandonment strategy.

Download the full Revenue Rescue – Part 1: Product Page Abandonment report from Bronto Software.

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